Wednesday, July 21, 2004

Two scoops of raisins...
Now who does not hear the finish of that?
(...in a package of Kellogg's Raisin Bran :)
and now can you see some groovy raisins dancing to the soulful beat of  "Heard It Through The Grapevine"?

Of course we're subjected to crass commercialism day in and day out.  It's sort of like brainwashing, but we're smart and strong enough to resist, if we want to.  I can sing Oscar Mayer's praises at the top of my lungs and still buy Fischer's hot dogs, even though they're the bacon makin' people.

Nothing is all good or all bad. TV can rot brains but it can also awaken them.  Some commercials do a better job of getting us to think outside the box than getting us to buy what's in the box.  Other programming can have secret benefits. Syndication has bridged generation gaps and even geographical gaps, giving chunks of humanity common experiences where there were none before.  And what pays for TV? Advertising. 

Like everything else, it's a matter of what we do with it.

From time to time I've considered creating a silly quest or story based on what TV commercials have fed us over the years. That might be a creative use of the fodder and covert the urge to buy into snickers  (packed with roasted peanuts).

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